Йога-коллекция PUMA: экологичность бренда в новой спортивной одежде
В марте 2021 бренд PUMA вместе с амбасадором, актрисой, моделью и общественной активисткой Карой Делевинь представил новую коллекцию женской экипировки EXHALE yoga на создание которой вдохновили стремление к большему духовному, ментальному и экологическому сознанию.
В чем же особенность Exhale?
В переводе с английского «Exhale» означает «Выдыхать», а солганом кампании стала фраза «Дыши свободно». То есть PUMA предлагает вернуться в состояние абсолютного покоя и гармонии. Гармонии с собой и с окружающим миром путем изготовления экипировки из премиальных и максимально экологичных материалов, меньшего использования воды и отсутствия вредных для окружающей среды химических веществ.
По словам Кары — «Создание коллекции с минимальным воздействием на окружающую среду еще больше влияет на наше мышление, тело и качество занятий, оставляя нам пространство для спокойствия и умиротворения, а также давая возможность просто дышать».
Коллекция Exhale создана для каждой женщины и девушки которые стремятся погрузиться в самосознание и гармонию с внутренним и окружающим миром.
Exhale в Украине
Лицом кампании и героиней локального видео EXHALE YOGA в Украине стала известная украинская журналситка и блогера — Алиса Илиева, которая по мнению PUMA полностью отражает основные черты и эмоции нового продукта, такие как изящество, красота, чувство прекрасного, стремление к абсолютной гармонии и внутреннего покоя.
Помните, что есть два пути обретения гармонии, и они дополняют друг друга. Через внешние атрибуты, которые настраивают на нужную волну и через внутреннюю работу. Поэтому важно, чтобы вас окружала красота, но и вы учились ее видеть
Сейчас новая коллекция Exhale уже представлена во флагманских магазинах Puma и в официальном интернет-магазине ua.puma.com
Для просмотра фото листай вправо.
А об остальных тенденциях спортивной одежды ты можешь узнать в нашем материале.
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